About Us
Mission - To Help You...
Buy or sell your dream vintage guitar online; without fear, uncertainty, or doubt.
Founding story
When Eyal, our founder, went online to look for his dream vintage guitar, a rare 1965 Czech Jolana Tornado, he found himself clueless and overwhelmed. To begin with, only a few were available. And on top of that, it was near impossible to really know the technical state of each guitar. Sure, there were the sellers’ descriptions, but these sounded too optimistic and were lacking technical detail.
Eyal went on to ask for more images and video, but the responses were without structure or methodology. To cut a long story short, Eyal got his long anticipated guitar busted – most likely due to poor handling during transport. What a letdown!
The guitar-online-shopping struggle led Eyal to think of ways in which he could improve the online shopping experience for fellow guitarists. TrueRelic is the result of this ordeal and thought process. TrueRelic puts buyers and sellers back in control while helping them deal online with confidence and joy.
Our Team Of Expert Luthiers
While checking a guitar physically is “easy”, checking it online, while possible, is much more challenging. Our team of luthiers is made of exceptionally experienced and talented professionals who can do just that.
TrueRelic’s guitar luthiers meet the following requirements:
- 10+ years experience – in fixing and/or building guitars of all kinds (electric, acoustic, bass).
- Excellent communications skills and responsiveness – to be able to work with customers in real time via emails.
- High availability – once they receive the guitar’s data, they will submit the analysis report within 24 hours .
- Fanatic for quality and detail – our customers expect nothing less.
Are You an Expert Guitar Luthier? Join us at TrueRelic!
We believe that music is one of the greatest platforms for happiness — and that together, we can improve the the online buying and selling experience for many guitarists around the world .
With our unique inspection services, your work will help guitarists buy and sell rare vintage guitars online with confidence, thus helping them get their playing experience and enjoyment to the next level.
Music is global, so we are too. Wherever in the world you’re looking for a new adventure, chances are, we’re virtually there.
Inspect, Deal, Play!
- Qualified Inspectors
- Fast Turnaround
- A to Z and More
- Expert Analysis
Our Core Values
Our values reflect those of a business started by musicians who are also entrepreneurs, and the common thread that runs through both:
Quality
We strive to provide high-quality inspection services that meet the expectations and requirements of our customers and suppliers.
Integrity
We believe in and aim to demonstrate trust, honesty, consistency and responsibility with a willingness to admit our mistakes.
Playability
Yes, it's about the guitar itself, but to no lesser degree, about the guitarist's experience throughout the buying and selling process.
Founders
Eyal and Tzahi have been business and music partners for over 15 years. They’ve built a few successful online businesses, and they also play in a couple of rock bands. Everything they do, they do with passion, focus, and humility.
Tzahi Fridman
Vocalist, Entrepreneur
Tzahi is a hands-on tech architect, leader and manager with extensive technological and development experience. With strong passion for scalability and architecture, he designs and builds data driven systems and products. Tzahi is also an avid vocalist.
Eyal Rosen
Guitarist, Entrepreneur
Featured Guides
Used Vintage Guitar Appraisal – The Complete Free Guide
There are plenty of reasons to evaluate a vintage guitar. Maybe you wish to buy or sell a guitar and want to know its value before completing a transaction. Whatever the reason is, you can use the process described here to get a solid evaluation for it.
The Ultimate Used Vintage Guitar Online-Buying Guide
Buying a guitar online sounds simple. But there are specific strategies you should follow if you want to get the right guitar at the right price, without being disappointed. We’ve put together this guide to help you navigate the sometimes confusing waters of buying used vintage guitars online.
How To Inspect A Used Vintage Guitar Before Buying It Online
Finding a fault-free vintage guitar has nothing to do with luck and everything to do with applying good research and investigative skills. Knowing how to remotely spot potential problems and determining how playable a used guitar is can save you from expensive repair headaches down the road.